It's October 27th 2004, crunch time for all traditional and online advertisers. How will this year's holiday spending compare with last year's gross revenue? Culinary Outfitters came to us for advise on the years marketing strategy. We advised them to conserve capital spending on Pay-Per-Click advertisements and diversify into other avenues of online marketing to increase revenue and profit margin. The direction we took them in the direction of niche marketing. By marketing directly to their target audience, conversion to sales from online ads tripled from the previous year. Orders went up and so did their bottom line. Seeing the possibilities, weighing them with strategic marketing initiatives, and adapting to the changing marketplace is what we stand for under our Concept 360 methodology.